What is actually On-page SEO?
On-page SEO (also called on-site SEO) is the practice of optimizing components on a website (in contrast to links from other websites or other external signals, which are termed cumulatively as “off-site or off-page SEO”) in order to rank higher in search engines and generate more relevant organic traffic. On-page SEO is the process of optimizing a web page’s text as well as its HTML source code.
Techniques to Improve On-page SEO
Every content writer or blogger tries to improve on-page SEO. A better-optimized content ranks well on search engines and brings more organic traffic. On-page SEO improves with repeated practice. Here are some of the best techniques to improve on-page SEO. You can get the best results if you practice these techniques.
Content Quality Helps to Improve On-page SEO
The best technique to improve on-page SEO is content quality. Your written content ought to be of top quality. Below are a few important tips that can improve content quality;
- Focus keywords must be mentioned at least twice in your content.
- Your content should be simple and explained enough for a 6th or 7th-grade student to easily understand.
- Avoid more complex and difficult terms.
- Keyword stuffing should not be done otherwise you may face a heavy penalty
- If you pay attention to the quality of your content and the reader reads your content with interest for a long time, then you can definitely improve on-page SEO.
Keywords in Headings and Subheadings Improve On-page SEO
Keywords are the backbone of on-page SEO. Well-researched keywords optimize content better. Keywords improve on-page SEO if used in content as well as in headings and subheadings. Heading formats like H1, H2, and H3 affect Google rankings. High Google rankings can be achieved if focus keywords are used in these heading formats.
Optimization of Page Titles
Optimization of page titles helps to improve on-page SEO. Well-researched keywords should be used in page titles. Avoid naming page titles without thinking and researching.
Optimized Meta Description Ranks Higher in Google
The meta description is a brief summary of the page’s content that both the searcher and the web index can understand. They are available in the source code but are not visible on the page. When you use an internet search engine, the Meta Title and Meta Description appear, and the results you see are precise Meta Titles and Meta Descriptions.
Meta description Optimization with relevant keywords helps to improve on-page SEO. Google crawler easily understands the content. That’s why search engines rank content higher and increase the chances of getting more organic traffic.
Yoast Plugin for Content Optimization
CMS like WordPress comes with many helpful plugins. One of such plugins is called the Yoast plugin. This plugin comes with amazing features which assist you to improve the on-page SEO of your content. You can easily install this plugin on your WordPress site. This plugin highlights mistakes and recommends improving them.
If you are blogging on the Google bloggers platform, then you can not install this plugin. Can you use the Yoast plugin for Google blogger to optimize your content? The simple answer to this question is that no you can’t use the Yoast plugin for your blogger’s content. But there is a method to optimize your blogger’s content with the help of the Yoast plugin as they say
“Where there is a will there’s a way”
Here the question arises if you can’t install the Yoast plugin for the blogger platform then how to use the Yoast plugin for blogger? You can use the Yoast plugin indirectly. For this purpose, you have to install WordPress on any free hosting service or localhost.
You can use this WordPress site to improve on-page SEO by using the Yoast plugin. You should not publish your content on such a WordPress site because the main purpose of this WordPress site is to optimize content with the help of the Yoast plugin. After optimizing your content, you need to copy content and publish it on your blogger.
Following this discussion, we can conclude that if you practice the techniques of improving on-page SEO, you can rank better. The Google algorithm is constantly updated. So you also have to work hard to be ranked better. You can get a higher rank in Google when you apply the techniques to improve SEO with continuous hard work. Your constant hard work brings you more organic traffic which is your main goal.